Thursday, 28 June 2018

How the Cashback World Loyalty Card Scam Works

Getting information from the people who promote the Cashback World Loyalty Card is a time consuming business. Nobody seems able to explain how it works, it just does. 

I've been told that Cashback World pays cashback every Thursday, regular as clockwork, with no problems. And I believe that.

So how does Cashback World work?

Retailer Gift Cards are big business. Lots of companies use shopping vouchers/giftcards as rewards and incentives for their employees and/or customers.

You can buy gift vouchers directly from the *Retailers or use a pre-loaded *Love2Shop giftcard which you can use in numerous National Retalier outlets.
(*Love2Shop and the majority of UK Retailers have now ceased supplying CashbackWorld with Giftcards/vouchers)

Companies that buy these giftcards in bulk, get a discount. 

This discount is paid for by the retailers who participate in the Love2Shop scheme.
Retailers such as Tesco's, M&S, Boots etc pay Love2Shop a fee, and in return Love2Shop displays their logos in it's advertising for stores that accept it's vouchers as payment.

So this system is a winner for everyone:
Love2shop (or similar) make money from the Retailers.
The Retailers make money from extra custom and companies get happy employees/customers who can spend a windfall in any National Store that accepts Love2Shop vouchers. 

So how does this fit in with Cashback World?

This is how I believe Cashback World works:

Cashback World bulkbuy giftcards from various sources and receive a discount for doing so:


Cashback World are members of Love2Shop and are bulk buying discounted Love2shop giftcards with the Cashback World symbol printed on them:

Other Love2shop examples:

National Retailers:

Cashback World are doing the same with other Retailer giftcards too,  as this helpful Cashback World promoter was eager to tell me:

', Tesco not accepting the cashback world card.
It accepts the Tesco gift card which you only able to receive from cashback world.
Boots yes! If you have your new cashback world card with love2shop shop then yes!!!! You go there you give your cashback world card which you need to top up with money before you would like to pay.
It’s like a prepaid card!..'

So what all this means is that Cashback World are bulk buying various giftcards at reduced prices, and then re-selling them back to their members at full price.
Cashback World then give back a percentage of that payment as 'Cashback' and keep the rest. 
Look at this example:

This gentleman has brought a £50 Tesco giftcard and received back £1.50 in cashback (and 55 shopping points which I'll come back to later) which gives him a total of 3.0% cashback.  

'...£50 is the amount I spent on Tesco gift card! Because Tesco is working with us but only with gift card! £1 is the cashback I got back, 0,55 is the shopping point! 0,50 when I redeem discount voucher!!! 

So he has unwittingly described how the whole system works:
He buys a  £50 giftcard from Cashback World at full price.
He gets an immediate cashback of £1 and an additional 50p when he spends the gift card - an incentive to make him spend MORE to top up his card - thus earning Cashback World more money.

Now you may very well be thinking what is 'Cashback World' doing wrong?
It's giving it's members free money isn't it?
The answer, in theory, is 'yes'. But in practice, a very different story emerges. 
For a start, Cashback World/Lyoness/Lyconet are lying about the National Retailers that it claims are Merchants...

( they can more easily persuade 'SME's' - Small and Medium sized Enterprises
to join them.

There are three categories listed:
1/ Small and Medium sized enterprises
2/ Online shops
3/ Big business and strong brands

The majority of big brand online shops listed on the Cashback World website display a link that goes directly to the (retail) companies website. It has no purpose whatsoever other than to make you think the Retailer listed is a member of Cashback World - but the majority aren't.
And that goes for big business and strong brands as well. The majority of big brand retailers
are NOT merchants of Cashback World as claimed and do not accept the cashback world card (unless it has Love2Shop on it) and do not give shopping points.

Small and Medium sized enterprises - 'SME's'. 
It's these small businesses that pay to join Cashback World on one of these packages:
Light:  £400
Basic: £720
Professional £1040

And Cashback World will put these stores logo onto Cashback Worlds OWN card:

And because Cashback World claim that all these Retailers are Merchants:

When the majority are NOT, it entices the smaller businesses in to become members.
And after these smaller businesses have forked out up to £1000 to join, they then pay Cashback World a monthly fee for a terminal to accept the Cashback World cards and collect 'shopping points'.

I haven't managed to completely fathom out 'shopping points', but the internet is awash with comments stating they're impossible to spend and are a complete waste of time - so it's safe to assume they are pretty much worthless.
This is how Cashback World describes their use:

I've heard time and time again from various people who rave about Cashback World that all the major retailers ARE merchants, despite evidence to the contrary. So it's important to read the terms and conditions of the Cashback World site to prove once and for all that Cashback World ARE running a ponzi scam. They clearly say: 

'... a shopping community that enables participants (members) to receive Member Benefits by making a purchase from a loyalty merchant...' 'Members are registered...enabling them to purchase goods and services from Loyalty Merchants...'

I've spent the last month personally contacting most of the major Retailers in the UK:
John Lewis, B&Q, Morrisons, Boots, Tesco's, Costa Coffee, Harrods, Nike, Clarks, IKEA, 
Currys/PCWorld, GAP, Twinnings, Miss Selfridge, Adobe, Norton and many more.

ALL of these retailers say they do NOT belong to Cashback World, do NOT give out their free cards and do NOT have the Cashback World terminals in any of their stores. 
And since the Cashback World Terms and Conditions implicitly state that benefits can only come from 'Loyalty Merchants', they are openly admitting to a scam.

Add into this mix the fact that referral commissions of 0.5% are paid to anybody who signs somebody up, and earns when that person spends any money on the Cashback World Card, it looks like a classic ponzi to me.

3rd November 2018
Tesco's have told me they think Cashback World is a SCAM, they are NOT merchants of Cashback World and have NO affiliation with them:

All Tescos do is *sell Cashback World giftcards, just like they do with thousands of other people/organisations:
*Tesco's have now stopped selling Cashback World Gift Cards.


And as for the new 'E vouchers'...this chap has helpfully explained how the system works!

So in other words, the Tesco's E voucher has ZERO to do with Tescos! 
You have to log on to the CASHBACK WORLD site, pay Cashback World the FULL amount of money for a Tesco's gift voucher and then CBW give you an E voucher with Tescos name on it!
So where do you think the small amount of 'Cashback' you get comes from?
It comes from the SME's who join up and pay CBW vast sums of money to join because they think the likes of TESCO'S are Merchants - which they clearly are NOT!

And ARGOS have now confirmed they are NOT merchants of Cashback World either,
despite the lies from Facebook Groups who say otherwise:

 I forwarded this snip onto Argos customer services who have helpfully replied:

  'Love2Shop' Update:
Love2shop don't seem to be happy with Cashback World now, and affiliates seem to be having problems topping up their cards!

And this is a conversation between another affiliate and Love2shop:

Oh dear Cashback really don't want to mess with the Financial Conduct Authority - they could really mess up your day!

10th July 2019
Refund Information:

Monday, 18 June 2018

J. Ryan Conley 'Bravely' Admits He Has Post Traumatic Stress Disorder

Poor old J.Ryan Conley.
First he goes and gets Early Onset Alzheimers and Frontal Temporal Lobe Dementia:

And then, he's goes and gets Post Traumatic Stress Disorder as well!

I mean how unlucky can one bloke get?

He says he's suffered terribly over the last twenty years with depression, and has bravely admitted that he was going to kill himself with organic turpentine. Crikey.

Maybe organic turpentine tastes better than the regular, ordinary tasting, paint thinner?  But either way, he prefers the taste of paint thinner to drowning himself, so maybe all those stem cell injections destroyed his taste buds as well as his Dementia?

But I don't want to be too hard on him. I mean after all, it can be terribly depressing when all those Ponzi schemes he tells hundreds of other people to join, just shut up shop and close down, just like that. All that money he was so tirelessly earning, just slipping through his fingers...dreams of riches, gone. So I can totally understand how this must depress him to the point of suicide.
But don't feel sad for him folks, because I have good news.

He's only gone and gotten himself cured of PTSD!

Just imagine how wonderful all the members of our Armed Forces are going to feel about that news! 
All those brave men and women who fought wars, lost limbs and suffered catastrophic
life-changing injuries can finally be cured of the mental illnesses that torment them. 

So I bet you're asking yourselves how this amazingly brave guy found a cure? 
How has J.Ryan Conley managed to become a medical marvel?

Well the answer is really simple folks. Ryan's doctor gave him an injection called
'Stellate Ganglion Block Surgery'.

Wow! That's a really impressive sounding procedure. So what is it?

Well in simple, easy to understand, medical jargon, having Stellate Ganglion Block Surgery is... an injection of local anesthetic.

'A stellate ganglion block is an injection of local anesthetic in the sympathetic nerve tissue of the neck. These nerves are a part of the sympathetic nervous system. The nerves are located on either side of the voice box, in the neck.'

Now call me stupid... but I'm pretty sure that many brave, injured soldiers would have had quite a few injections of local anesthetic, in various body areas, and yet... it didn't seem to cure them of PTSD?

But silly of me, lightbulb moment! I bet none of those soldiers wore this $25,000 hat before they had those injections?

So how has Ryan afforded a $25,000 special hat when he's only recently had to give up his luxury penthouse apartment?
Well that's an easy question to answer: by promoting another Ponzi scam - FUTURENET.

The Futurenet cryptocurrency FTO has apparently saved his family from rack and ruin.
How, I'm not quiet sure, since the currency is as flat as a pancake. 
Maybe his family don't need to eat much?

Ryan is very, very, very grateful to his doctors and good friends:

Dr. Lipov has agreed (according to Ryan - who never, ever, ever tells lies) to be Ryans business partner.
The doctor is a regular on the long running 'Doctor' show and has apparently asked Ryan to be interviewed with him on the CNN channel! 
So why would the CNN channel want to talk to a lowly, humble guy like J.Ryan Conley?
Because... he's a medical marvel! And he's the only person in the whole wide world whose actually filmed himself being cured. How brave is that! What a guy!

But then J. Ryan Conley has got a teensy, weensy little motive for doing all this - MONEY.
He wants to shout out to the world through 'Network Marketing' (he means FutureNet) that his amazing cure only costs only $3000 per treatment!

Quite what you get for $3000 is a mystery though, since a unit of local anesthetic only costs between $50 -$70. Maybe you get tea and biscuits afterwards?

His doctors (business partners) and himself want to raise millions of dollars to buy some special robots. These robots will travel around the country in a special van visiting Military Bases and injecting soldiers with Local Anesthetic so they'll be cured of PTSD.

Now call me naive...but I'm pretty sure if you turned up outside an American Armed Forces 
Base with a van full of robots and told the guard you wanted to inject any soldiers who have PTSD with Local Anesthetic, you'd pretty much guarantee being arrested and detained for life. But what do I know?

Ryan is so excited at the thought of raising millions of dollars by being on T.V and promoting his latest Ponzi scam that he can hardly contain himself.  He's like that bunnie in the Duracell advert that keeps a permanent grin on his face and can't stop jumping around with excitement. Lets hope he's better on daytime T.V than on his You Tube Channel. Either way, I'm really looking forward to seeing that episode, so watch this space...

In the meantime, catch up on all of Ryans latest activities over at

Saturday, 16 June 2018

Charles Scoville Charged With Child Sex Abuse

(updated 2nd November 2018)

On June 12th 2018, Charles David Scoville (Traffic Monsoon), was arrested and charged with:
 'Aggravated Sexual Abuse of a Child'.

I believe he's currently in Jail:

The details of this case can't, as yet, be made public, to protect the identity of the child involved, but more general details will hopefully be released in the coming days.

Charles has been set a bond of $100,000*.

His flat in Manchester UK was sold recently for around £250,000 without the receivers knowledge. But Charles claims he knows nothing about the sale, or the whereabouts of the sale proceeds. 

The outcome of Charles recent Traffic Monsoon Appeal is due any day now.

I'll share more information as soon as it becomes available.

2nd November 2018
Charles has another Court appearance scheduled for November 9th.

More news to follow, watch this space. 

Tuesday, 5 June 2018

LYONESS - Court Cases From Around the World

Lyoness has been named in Court cases around the world:
June 2021

Extract from the Supreme Court judgment of 26 June 2021
Syrian State Supreme Court LG Graz 28.06.2021 3 R 212/20y unmasks the immoral business model.
The defendant's business model was judged to be an unlawful snowball system with two decisions (4 Ob 10/19b; 9 Ob 40/18z) made by the Supreme Court.
With terms that are not comprehensible in terms of content ("Cashback World Program", "Balance Program", "Career Program", "Balance Bonus", "Bonus Units" and many more), the attempt is made to mislead future members or so-called "independent Lyconet marketers" and to give them the impression, through opaque promises, that the business model makes economic sense.
The General Terms and Conditions amended by the defendant when compared to the facts on which said decisions of the Supreme Court were based on, cannot change this legal situation either, because these terms and conditions - as the plaintiff rightly pointed out at first instance - obviously only attempted to camouflage and disguise the "old" business model.
The defendant seems to disclose, in its Lyconet Compensation Plan (page 3: "Member Types"), that its system is predominantly structured according to the snowball and pyramid system and - the sixth plaintiff also points this out quite correctly in the first instance - only serves to provide capital to those persons at the top of this system by injecting capital through new members or so-called "marketers", without any significant compensation in return.
The same applies to the purchase of the so-called "discount voucher" (Exhibit ./H in the joined proceedings), the function and content of which remains completely unclear even after a close study of the terms and conditions; according to the relevant clauses, this purchase is also neither fully nor partially reimbursed in cash.
This voucher therefore also only serves to inject capital.

November 2020
Lyoness Kart Hizmetleri Ltd. has been banned in Turkey for operating a pyramid scheme and is now going through bankruptcy proceedings. Lyoness is also facing criminal charges for tax evasion!
“To the responsible authority,
The business operations of Lyoness Kart Hizmetleri Ticaret Ltd. Şti. have been terminated due to tax debts to the tax office in Mecidiyeköy and bankruptcy proceedings are currently continuing.
After the bankruptcy decision concerning this company, LYONESS HOLDING EUROPE Ltd. will be registered as bankrupt according to the Trade, Enforcement and Competition Law of the Turkish Republic. Furthermore, Lyoness Kart Hizmetleri Ticaret Ltd. Şti. will be registered as bankrupt. It will not be possible for these bankrupt companies to resume trading activities in Turkey. If LYONESS HOLDING EUROPE AG. founds another company in Turkey or becomes a partner in another company, its liability for the public debt before bankruptcy will continue.
For these reasons, it is not commercially possible for these companies to establish companies in Turkey or become shareholders in other companies.”

July 2020:

June 2018
'The (Norway) Lottery Authority has concluded that Lyoness is an illegal pyramid-based conversion system.'

'The Graz discount company Lyoness, which recently renamed itself Cashback World, is no longer allowed to do business in Norway. The country's gambling authority has classified Lyoness as an "illegal, pyramid-like selling system". Lyoness must stop its activities immediately. The company wants to appeal against the decision.'
12th June 2018

'Already in January, the Norwegian gambling and foundation supervision "Lotteri- og stiftelsestilsynet" decided that Lyoness was an illegal distribution system. Lyoness objected to this first official assessment, but failed.

12th June 2018

January 2019

ITALYItaly have BANNED Lyoness and accuse them of being a ponzi scam.

Lyoness: Following Norway, Italy now also prohibits Lyconet practices!

The Italian competition authority (AGCM) adopted a decision (19 December 2018) – as the Norwegian competition authority did before – showing that Lyoness/Lyconet’s business practices are wrong (incorrect/irregular) and now prohibits its dissemination and continuation. Amongst others, investigations are currently still in progress in Poland.

Page 35 of the Italian decision: (Decision Italy 19.Dec. 2018)

DELIBERA (Decision)

a) che la pratica commerciale descritta al punto II del presente provvedimento, posta in essere dalle società Lyoness Italia S.r.l., nella qualità di professionista ai sensi dell’articolo 18, comma 1, lettera b), del Codice del Consumo, costituisce, per le ragioni e nei limiti esposti in motivazione, una pratica commerciale scorretta ai sensi degli articoli 20, 21 comma 1, lettere b) e c), e 22, nonché dell’articolo 23, comma 1, lettera p), del Codice del Consumo e ne vieta la diffusione o continuazione;
è the practices of Lyoness Italia S.r.l. infringe Article 20,21 (and so on). Their practises are therefore wrong (uncorrect/irregular).
è since their practices infringe Article 23 and prohibits their dissemination and continuation.

First, a fine of 3.2 Mio € was imposed, which could be seen as a warning shot. Significantly more serious are the findings of the investigations that are similar to Norway’s findings. This is no surprise since the structure and procedures of Lyoness are the same in all countries.

After the conclusion of a long inquiry, the competition authority (AGCM) stated that:

The promotion system for the purchase model “Cashback” Lyoness Italy S.r.l. uses, is incorrect, because it is a pyramid scheme/snowball system, which the Consumer Protection Act classifies as a definitely misleading business practice.

The system revolves around a fee-based discount card with which consumers can “save money” in certain stores. Only the leaders of the Lyoness system yielded high profit rates with the members’ “careers”.

The promotion system used the advantages of the Cashback system just as a pretext and in fact, banked on the recruitment of a high number of consumers as their sales representatives. “After they have ‘joined’, a very high ‘entry fee’ is requested for reaching the first commission level and the start of their ‘career’ as Lyconet Premium Marketers. After this, the marketer has to recruit other consumers and has to make further payments for their ‘career progress’”, said a spokesperson of the authority.

Within the inquiry, it was it has been found that the Cashback system in fact has a secondary position within the economic turnover of the Lyoness system, namely 16%. The remaining 84% are achieved by the sale of Lyconet products! So much for the so-called “purchasing association”. It is only possible to reach a high level of Shopping Points (the compensation mechanism of the payment plan) if the participating consumers or persons recruited by them make further payments. As it has been noted, several ten thousand consumers made these payments to become included and to stay in the system. Only a few people were effectively able to reach relevant positions.

“The regulation authority further noted that methods with which properties, conditions and time limits of the system were presented, are misleading. The different aspects have neither been explained at events nor on the websites. Also, some necessary indication on distance selling contracts, as for example information on the right of withdrawal, the place of jurisdiction and dealing with complaints are missing on the websites.”

Lyoness Italy now has two months left for submitting a new marketing plan that has to be approved by the AGCM. Several Italian Lyconet presidents asserted that they already have implemented all points criticised by the resolution and that they “have received an ‘OK’ from the AGCM”. After consultation with the AGCM, this assertation is incorrect. The AGCM did not receive anything or authorise anything like that. Right now, purchases can still be made with the Cashback card and SMEs can still be added. But anything concerning Premium, EST, Cloud, EC1 and EC2 (the main source of income) is prohibited. (We already know all this from Norway!)

Lyoness reacts with long known “crisis wording”, the criticised Lyconet business practices are not mentioned:

“Dear Lyconet Marketer,
In the context of the requests of the competition authority (AGCM) to Lyoness we would like to inform you, that we have heard the decision of the AGCM. We are more than surprise by this latest decision and will of course take all necessary legal measures.

We note that took suitable measures after the beginning of the AGCM inquiry in September 2018 and that we reacted to the authority’s objection immediately. We were therefore even more astounded about the latest decision, which is not plausible for us in any way, even if the changes of the system already made are being regarded. In the whole world, Lyoness is a company that meets the requirements as shown by the closing of proceedings in Austria.

Lyoness is an international purchasing association with 11 million members and more than 120,000 partner companies. In Italy, more than 1.5 million members are daily receiving benefits from more than 25,000 related companies that are feeding tens of millions of purchases back into the community of related companies every month.

As already mentioned, we will oppose this decision at the appropriate places. We can count on a team of competent lawyers and competent independents (super partes), who are supporting our view. We are confident that, like in Austria, we will reach a positive outcome. Therefore, our members will still receive benefits from their purchases and the loyalty program will still be provided to small and medium-sized enterprises.

Of course, we will keep you up-to-date.
With best regards, Lyoness Italia S.r.l.”…/lyoness-under-preliminary-investig…/

Here are some more examples:

'The judge Mathilde Beranek from the Commercial Court in Vienna, Legal Department 58.1 Vienna, convicted Lyoness as a snowball system and declared the company’s General T&Cs to be null and void (Case No. 581 Cg 44/16y-11).

The Austrian Supreme Court’s verdict of 18 May 2017 was already reconsidered during the first proceedings. Among other decisions, the Commercial Court in Vienna stated the following: Ultimately, the claim is legitimate notwithstanding the negation of the plaintiff’s status as a consumer. The clauses 13.2 and 13.3 of the General T&Cs, as well as the clauses 8.3 and 8.4 of the Supplementary T&Cs are null and void, separately, as well as in combination, because they limit the customer’s right to a refund of their “down payments/instalments” based on no factual grounds and on reasons which are largely at the discretion of the defendant. Thus, the cancellation conditions are deemed to be not only opaque according to § 6(3) KSchG (10 Ob 45/16i), but also grossly prejudicial.

Even if the point raised by Lyoness that the conditions refer solely to entrepreneurs was accurate, the General T&Cs would nevertheless be null and void due to the violation of § 879(3) ABGB. Source:'

Aug 01, 2017

The Supreme Court in Vienna has rejected the appeal On the 18th of May 2017, the Austrian Supreme Court in Vienna delivered a long overdue, 53-pages-long verdict (Verdict Supreme Court General T&Cs, Ref. no.

10 Ob 45/16i) regarding the General T&Cs of Lyoness and rejecting the appeal made by Lyoness.

The verdict, which had been stalled by Lyoness for a long time, sends out a strong signal. Apart from the fact that Lyoness has already been found guilty by a final judgement of being a snowball system, the court of final appeal has decided that all contracts/General T&Cs from 2007, 2009 and 2012 by and with Lyoness are null and void.



File number:

NSD 884 of 2014

Date of judgment:

23 October 2015

TRADE PRACTICES – pyramid selling – participation payments by “some or all” of the participants – recruitment payments – benefits “in relation to the introduction” of new participants

TRADE PRACTICES – referral selling – receive a benefit “in return for” the giving of names'

30. January 2018

In a 16-page decision, the Norwegian regulatory authority “Lotteri- og siftelsestilsynet” (publication by the Norwegian authority) has classified the companies Lyoness Norway AS and the “new variety” Lyconet as illegal pyramide schemes and snowball systems and has demanded that the companies cease all business activities within four weeks.

Should Lyoness Norway AS and Lyconet not comply with this request before the due date or not make a statement duly justifying their failure to comply, the companies might be closed ex officio and respective charges might be pressed.

The classification of Lyconet as an illegal pyramid scheme and snowball system coincides with the current proceedings involving Lyoness Europe AG. The parent company keeps claiming at public events and in the media that the company has “repositioned itself” and that “it has learned from its past mistakes”. However, Lyconet has already been classified as a snowball system by final court rulings in Switzerland. Judgement from the Canton of Zug (EV201642) of September 20, 2016. Quote: Lyconet is working with what they call “customer clouds”, meaning that payments are made which could be “multiplied” in the future through purchases in the respective countries. So, on the whole it is the same principle as the old Lyoness country packages and it is therefore a snowball system.

The Norwegian, German and Swiss authorities do not let themselves be fooled or deceived by Lyoness/Lyconet. Any interventions by the Lyoness General Counsel Dr. Reif and his “sorcerer’s apprentice” Mr. Zotter have ended at the Austrian border. The Austrian judiciary, which is clearly exhibiting “Nigerian patterns of behaviour”, should take the Norwegian objectivity as an example.

“No one should be surprised if Lyoness/Lyconet comments on the shut-down of the company in Norway that they had been planning a discontinuation of their business activities in Norway anyway.”

5th June 2018

'The Lottery Authority has concluded that Lyoness is an illegal pyramid-based conversion system.
published 4. June 2018

On March 31, 2018, the Lottery Authority has ruled that Lyoness must cease all operations, participation in and extension of work in Norway as the work is an illegal pyramid-trading system.
Must stop all illegal activities in Norway

The decision implies that all transfers and all payments from Norwegian participants and loyalty companies to Lyoness, Lyconet, Cashback World and myWorld must cease. Between another, all sales coupon coupons, share in customer shows, gift cards, promotional materials and seminars must be discontinued. The Lottery Authority has undoubtedly given a part of the decision the proposed implementation until the deadline for three weeks expires. Until the deadline expires, existing participants can use the benefit card of existing loyalty companies and receive a discount on the basis of this trade.

The decision is directed against myWorld Norway AS (former Lyoness Norway AS) and Lyoness Europe AG, but will also affect around 152 500 Norwegian participants and 1000 Norwegian loyalty companies included in the revenue system.

You can read the whole decision here . Lyoness has three weeks to complain about the decision.

The Lottery Authority asks participants who have questions about what the decision implies for them and what happens with the money they have paid to contact Lyoness.
Pyramidal sales system

In Norway, it is forbidden to create, drive, participate in or make known illegal pyramid games and pyramid-based sales systems.

The Lottery Authority has concluded that Lyoness is an illegal pyramid-based sales system. The conclusion is based on the following assessment:
The revenues of Lyoness in Norway are mainly due to the acquisition of participants, and no hall or consumption of goods, tenester or other benefits.
Participants in Lyoness who buy discount coupons, share in customer shows, gift certificates, promotional materials and seminars from Lyoness, do not receive any goods, tests or other benefits that correspond to the value of the paid. Purchasing is, in fact, a consideration for participation status.
Lyoness has not documented that the revenues of the company are particularly burdened by the sale or consumption of goods, services or other benefits, and not others being protected by the system, cf. Lotterilova§ 16, third paragraph.


Lyoness Suisse GmbH withdraws its appeal at the High Court of Appeal in Zug! The conviction as a “snowball system” is therefore final.

Journalists have treated Lyoness (now “Cashback World”) for a long time as a “pariah” and their latest press release has once again validated this deserved reputation. But have a look for yourself!
Press release from the 31st of May 2015
The way Lyoness expresses itself in its latest press release is of almost unsurpassable arrogance. Now, Lyoness wants to prove that their actions are legally sound by ignoring the judgement pronounced by an ordinary court. Their renaming as “Cashback World” doesn’t change a thing. The CEO Adolf Weisskopf is aware that some members have been waiting for almost 10 years for the company to function properly, but so far only the managers are making any money from it.
Regardless of any sugarcoating, the fact remains that Lyoness has been convicted as a “snowball system” by a final judgement. 

4th June 2019
Damning new Swiss Court Judgement on Lyoness:
…..In summary, the business model of the defendant (Lyoness) is an unfair snowball system, pyramid scheme or Ponzi scheme according to Art. 3 (1) lit. R. UWG…..

….. Contracts closed on the basis of an unfair snowball system are ethically unacceptable…..

LYONESS have been fined for illegal advertising

The authorites declined to take matters further.


'Lyoness was running a pyramid scheme in violation of Sweden’s Lotteries Act was not under contention, rather prosecutor’s didn’t know who to file charges against...'
'The cooperation between the Austrian Golf Association and Lyoness no longer exists, as confirmed to us in writing by the Secretary General, Mr. Robert Fiegl.
In March 2015, Lyoness announced a long-lasting and groundbreaking partnership with the Austrian Golf Association and its 100,000 members. However, after only one year the long-lasting partnership had come to an end! It seems that the Austrian Golf Association soon noticed that there was nothing to be gained from a cooperation with Lyoness, nor were they a reliable partner. The Austrian Golf Associations cashback card (a membership card functioning also as a Lyoness cashback card) was terminated approximately 1 year ago.'
Updated 13th February 2020
Another Court Case goes against Lyoness! The UOKiK in Poland have ruled that refunds MUST be made for members of Lyoness Europe who purchased gift vouchers they haven't yet received. - so lots of people in the UK who purchased vouchers they never received can now claim a refund!
'The decision of the president of the office issued on December 30, 2019 closes the proceedings that have been ongoing since January 2013. It ended with recognizing that the Lyoness loyalty program functioning was de facto based on introducing more people to the system. This in turn harmed the collective interests of consumers. Colloquially speaking: Lyoness turned out to be a financial pyramid in which one could only earn money by attracting many people to the program.

The decision provides for the obligation to repay, within four months of the decision becoming final, advances paid by consumers for the purchase of vouchers or gift cards of Lyoness Europe AG's trading partners, in part in which the advances were not exchanged for the said vouchers and cards. The company should also pay the costs of proceedings in the amount of PLN 193.70.'

08.01.2018 | 14:03 |
The public prosecutor's office Cologne has initiated a preliminary investigation against the Lyoness Germany GmbH. It concerns the suspicion of a possible fraud and an offense against the law against the unfair competition (UWG), announced public prosecutor Rene Seppi of the APA on Monday.

The procedure concerns exclusively the Lyoness Germany GmbH, so the legal representative in a written opinion. "After receiving a large defense brief, the investigation is still ongoing."

The investigation had been initiated after examination of "the initial suspicion". Details did not mention Seppi.

In the summer of 2016, a Munich conflict-management bureau filed a comprehensive criminal complaint with the public prosecutor's office in Cologne. The scoreboards claim to represent several hundred Lyoness customers who feel harmed. Lyoness had always stressed that she had done nothing wrong.

Lyoness has several divisions. In addition to the well-known shopping community around the Lyoness card, the company operates a structure distribution called Lyconet. In this area, the company had legal problems in several countries, including Austria, because of complicated business conditions.

I've got a facebook page dedicated to Cashback World, so please pop over and like it, thanks:

Watch this space, I have many more cases to add and follow up.