This is a small section of the ruling:
'... We noted Simon Stepsys' assertion that no personal selling was required to make money. However, we noted that the My Advertising Pays website stated that it offered an "opportunity that rewards you for selling cost-effective online advertisements" and that results would vary depending on the "sales skills of each participant".
We considered that consumers would understand from ad (b) that no selling would be involved. Because we understood that selling was involved, and because we had not seen any evidence to demonstrate that that was not the case, we concluded that the ad was misleading and had breached the Code.
On that point, ad (b) breached CAP Code (Edition 12) rules 3.1 (Misleading advertising) and 3.7 (Substantiation).
Action
The ads must not appear again in their current form. We told Simon Stepsys Success International Ltd to ensure that they did not make earnings claims unless they could be substantiated, and not to claim that selling was not involved in an opportunity if that was not the case...'
The ASA also states:
'...we needed to see evidence that showed that respondents could routinely expect to earn that amount of money. However, we had not seen any evidence to demonstrate that consumers would earn any money. Because Simon Stepsys had not provided any evidence to substantiate the claims, we concluded that they were misleading and had breached the Code.'
The ads must not appear again in their current form. We told Simon Stepsys Success International Ltd to ensure that they did not make earnings claims unless they could be substantiated, and not to claim that selling was not involved in an opportunity if that was not the case...'
The ASA also states:
'...we needed to see evidence that showed that respondents could routinely expect to earn that amount of money. However, we had not seen any evidence to demonstrate that consumers would earn any money. Because Simon Stepsys had not provided any evidence to substantiate the claims, we concluded that they were misleading and had breached the Code.'
https://www.asa.org.uk/Rulings/Adjudications/2015/7/Simon-Stepsys-Success-International-Ltd/SHP_ADJ_300740.aspx#.VaYxJKRViko
P.s, Simon has just closed down his old company and is now director of a new one:
P.s, Simon has just closed down his old company and is now director of a new one:
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